Wednesday, March 18, 2009

Trip On Track for Putra LRT Malaysia

This time, not only the spirit of LRT will be highlighted, with the combination of Identity Malaysia which is the meet point of Multicultural in Asia.This was a very good platform to bring out our national identity through LRT, because the characteristic of LRT Malaysia was so strong, bold, fast forward is just exactly the vision of our country. So here theme was chosen in this project “Trip On Track”, which encourage everyone discover Malaysia from different perspective, such as cultural, people, art, and others.

All these idea and thinking will be transform to a leaflet, brochure to launch the new campaign for LRT Malaysia and it going to bring back the energy that LRT Malaysia lack off now. Beside that, the transformation will make LRt Malaysia with a fresh new look, and something that inspired us, the Malaysian , and the foreigner of the whole new identity and idea of LRT Malaysia.

















This idea is choose to combine with the PUTRA LRT Malaysia.


How it works?

-Malaysia was a country which consider a meet point of so many places, we are the multicultured society. To bring out the Malaysia truly identity, is a meet of people, culture, music, art and design, lifestyle and others. I use Colour to represent Malaysia, and I think it is the most suitable word for it. Through the vision that our country have, it is totally just match with the characteristic of PUTRA LRT, that’s why this idea was chose.

Some of the national design in our country is always stick to those old fashion design, which THEY MUST HAVE the national flower, wood decoration, Royal Colour, and curly font.