Entry for ShenZhen Public Advertising Competition 2010

修身齊家治國，平天下，深圳設計之都2010入圍

"古之欲明明德於天下，先治齊國，再治齊家，先修其身，

欲修其身者, 先正齊心，"

想推翻一個只有金錢，權利，慾望，桃色堆積的社會，

必须先从自己那颗最纯正的心开始, 以還社會一個公道，

清廉且文明的人文環境，改變自身才是最重要的元素。

Father_Conceptual Visual Experiment

This is something about my father, and this is his occupation

who bring me who are the one today, thank you, my dad.

Chinese Element International Awards Finalist

It's was a big surprise that my work A Sense of Etiquette,Justice, Honour, Honor

been selected as one of the finalist in Chinese Element International Creative Award.

It brings confidence for me to move forward on my future career, and yes! I'm attending the

awards show in China this week!! :)

Link: http://www.chineseelement.com/

Brian Awards 2010 Poster Competition Entry

The entry poster with theme : FLIGHT was created for United Kingdom Brian Awards

under Poster Category, and awarded 2nd price with the first poster. Thanks for those

always support me.

A Sense of Etiquette, Justice, Honesty, Honour_Poster II

A Sense of Propriety, Justice, Honesty, Honour laser print on A2 size.

A Sense of Etiquette, Justice, Honesty, Honour_Poster

This is one of the poster for the set of four, hand gesture was inspired by Mudra also Tibetan Mandala Design for pattern. To bring out the calmness, gracefulness of the idea.

BIAD Degree Final Project

Project Tittle : A Sense of Etiquette, Justice, Honesty, Honour

BIAD BA (Hons) Visual Communication Final Project

Concept : This is the philosphy of being human. Etiquette,Justice, Honour, Honesty. It was developed by Confucius, a famous chinese philospher and educator. Ethics is a guide to daily life for everyone, to harmonise relations between

the individual, family, and society, in practice, reflected by human beings. This concept implies that there is a set of inherent distinguishing characteristics, including waysof thinking, feeling - also acting - that humans tend to have.

The idea is not judging the standard how best to live, but that such contents create a symphathy about changes or innovation.It has no shape or image neither has it any sound or smell. Seeing the unseen would make this ever exciting for the whole universe. I believe that Etiquette, Justice, Honour, Honesty will never change. Even mankind and the whole universe is changingbut this visual experiment could develop a representative form for this.I am discovering the beauty of this philosophy, an unseen language or words.

A book you should never miss it, ask me for the digital book preview. :)

Line Art

just love to do some line art sometime,

as a sketch also practice my imagination :)

Typography Experiment

Art Direction : Miao Sum

Photographer : Miao Sum

Model : Zhao Yi

Make Up: Miao Sum & Zhao Yi

if you like something extreme, another typography experiment

I had done with my friend, the idea behind is simple

This might not something very new,

but it is something real fun. Love it, and I

began to exploring more, this is just a starting point.

I See / Emotion for D&AD Student Awards 2010

I See / Emotion had entered D&AD Student Awards 2010,

and lucky to be choose as one of the Inbook Nomination

under What Else Do You Do? categories.

Thank you again for those who help in this project, especially

my lecturer Phil Thompson.

here is the link to the D&AD Student website:

http://studentawards.dandad.org/2010/categories/24/what-else-do-you-do/01253/miao-sum-laon

experiment the Value_lll

This is just something I want to see

what a power of nature rhythm can do.

It's pretty interesting, isn't it?

unimportant post

my work place in Birmingham,

a place to craft and work on my idea :)

it's pretty small, but I like to hang all my process on wall.

Experiment the Value_ll

Visualizing the Value_experiment l

currently working on my final project for my degree.

This is a highly abstract topic and not really going well

at this moment. Extra effort need to visualize and

make up the whole topic. The topic need a strongest

sense of poetic to achieve certain aesthetic value in

the art work, I gonna work so hard after lazy for a while now.

God Bless Me and everyone who facing exams in this period

as well. :)

D&AD 2010 Entry_I See / Emotion

The Open Brief Entry for D&AD 2010, which continuous project
from I SEE / Emotion. Texture added on the cover to enhance
the feeling of emotion.

*special thank to photographer, Zhao Yi and Poon Yan

Texture vs Typography

Some Typography design on wall through my lens

the exercise to build up my observation skill

*picture taken in Antwerp, Belgium

Untitle_Photography

picture taken on Middleburg, Netherlands